App Promotion Summit London took place on April 25th, 2024, drawing its biggest audience yet with over 700+ in-person attendees. To conclude this ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

Influencer marketing companies can help establish and strengthen the bond between your brand and potential customers by leveraging the major platforms of content creators. Innovative technology and ...

When users scroll through Facebook, Google or Instagram and come across ads, they are probably not looking to install the app straightaway. But App Store visitors sure are. They are helping users find ...

Affiliate marketing is one of the oldest forms of marketing, becoming an effective strategy for selling several types of products and services, which has helped businesses gain new leads, and increase ...

Social media is constantly evolving. And with increased competition for consumers’ attention, app companies need holistic, creative and strategic campaigns to win. But with a long list of factors to ...

With the burgeoning app market, building a mobile application might be the next big step in expanding your business and gaining the most effective app marketing channel. But what if you are not an app ...

This guide will cover the top user acquisition companies, what they do, the cost, and why they’re important for your app acquisition strategy. Acquiring new mobile users can be difficult in the highly ...

You may have heard of the new buzzword growth marketing. This emerging marketing discipline is surely growing in popularity and is establishing an integral platform of its own within the world of ...

Mobile marketing activity is increasing because more people are spending more time on mobile devices. As a result, advertising spend has increased and will account for over 50% of total spend in 2022.

App Store Optimization (ASO) is an effective way to help mobile applications appear on the top results in app stores, boosting rankings, downloads and installs, and that too organically for long term ...

Push notification services offer fast, real-time, targeted messaging that boosts click-through rates and increases app retention scores. To get results, app owners must strike a fine balance – send ...