Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

Notably, beyond Chang and Wu, other key members of the McCann Worldgroup leadership team in China also underwent significant ...

The Guardian is giving its online readers greater control of their data with the addition of an easy-to-click "reject all" ...

The Advertising Agencies Association of India (AAAI) and The Advertising Club have announced 'The age of adaptability' as the ...

Tesla has laid off its entire U.S. growth content team in charge of creating the electric vehicle company’s first ads, ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language ...

Taylor Swift has finally released her latest album, “The Tortured Poets Department,” and the fans and brands are foaming at ...

Campaign's Spotlight HK full-day event is underway today (April 18, 2024) at Eaton Club Central, Hong Kong. Retail, FMCG, ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

My playlists, my closet of endless denim jackets, even my somewhat inexplicable fondness for a prawn cocktail—every day it seems like I am turning more and more into my Gen X dad. It’s something that ...

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