By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on ...

Swift also officially joined Threads at the witching hour to announce the launch of TTPD. Those who are among the first ...

Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

Bisleri International (the packaged drinking water) is on the hunt for a new creative partner. Keeping in line with its focus ...

Tesla has laid off its entire U.S. growth content team in charge of creating the electric vehicle company’s first ads, ...

WPP blamed the loss of its Pfizer business and continued cuts by technology clients for a 1.6% decline in revenues to $2.9 billion in the first three months of 2024. The agency group had previously ...

"Thank you for reaching out. We aim to respond promptly within 24 hours.” Sound familiar? Despite the promise of a swift reply, it's all too common for responses to arrive only after a nudge from the ...

Soft drink brand The Coca-Cola Company has announced a five year partnership with Microsoft to develop the use of generative AI across its core systems. As part of the collaboration, The Coca-Cola ...

Interpublic Group's total revenue (including billable expenses) fell by 1% to $2.5bn in the first three months of 2024 compared with Q1 of 2023. Reporting its first-quarter results, IPG said net ...

After more than a month in legislative limbo, TikTok’s future is more apparent. Last week, US President Joe Biden signed a bill into law that gives TikTok parent ByteDance nine months to divest the ...

1. How did you end up being a creative? During my graduation ceremony, I was handed a name card by Batey Ad which introduced me to my mentor, John Finn. This marked the beginning of my advertising ...