By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on ...

Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

WPP blamed the loss of its Pfizer business and continued cuts by technology clients for a 1.6% decline in revenues to $2.9 billion in the first three months of 2024. The agency group had previously ...

Marketers could learn a thing or two from Swifties’ understanding of the internet's machinations and willingness to learn more for the sake of their idol.

The potential for reputation impact is wider than B2C brands. In a February Pew Research study, 20% of employed Americans ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt ...

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer ...

The report exposes jarring gaps in workplace safety, working hours and mental health, as well as career progression barriers ...

Starting a business is no easy feat, but it's one of the most fulfilling adventures you could undertake. Charu Srivastava, co ...

Coined in the 1970s, The The L'Oréal Paris brand slogan 'I'm Worth It’ has endured for over half a century, becoming an ...

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector. Unlimited access to ...

Shu Wu, managing director of McCann Worldgroup China, will leave her role. In a statement to Campaign Asia-Pacific, the agency network confirmed that Wu is returning to the client side. However, it’s ...