By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on ...

There’s much evidence that DE&I is moving down adland's agenda. But it doesn’t—and shouldn’t—have to be this way, says the chief executive of The Unmistakables.

OpenAI's CTO Mira Murati stresses that the platform is doing all it can to achieve artificial general intelligence (AGI) while ensuring it does not become uncontrollable and replace humans.

Drawing creative inspiration from childhood memories of blossoming garden flowers to channeling main character energy in a bullet train music video, Jasper Cajilig of the Gigil Advertising Group truly ...

As the owner of less than 15% of its dealerships, the German high-end automaker uses open text mining to enhance its customer ...

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt to connect with audiences.

Allen & Gerritsen PR associate Tyler Brindamour urges brands to avoid appropriating inauthentic vernacular in their attempt ...

Coined in the 1970s, The The L'Oréal Paris brand slogan 'I'm Worth It’ has endured for over half a century, becoming an ...

Interest in gaming as an advertising channel has been stunted for decades. A major stumbling block for brand investment has ...

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its ...

Kocheilas most recently served as global CEO of Ogilvy Advertising, where he led the modernisation of the agency’s ...

Speculation has created what one insider calls a 'febrile' atmosphere at the top of the agency sector. Unlimited access to ...