Athletic shoe and apparel brand adidas has tapped local creators in its new "You got this" campaign. Targeting the Gen Zs ...

Skincare brand La Mer has tapped Mandopop singer Jay Chou as its latest brand ambassador. Known as the “King of Mandopop,” ...

Go City is revolutionising travel by creating passes which allows travellers to visit a very wide range of attractions, tours ...

AI-powered skincare brand Skin Inc Supplement Bar has partnered multicategory recommerce platform Carousell to sell ...

Under her leadership, the agency bagged clients such as Changi Airport Group, Singapore Management University, AIA, M1 and ...

Leo Burnett Singapore continued its impressive run of victories, clinching MARKies Awards 2024’s two top honours.

The answer, according to Lee, lies in giving up control of the narrative and trusting the partners they are working with. "We ...

English rock band Deep Purple has tapped South African comedian and TikTok influencer Masood Boomgaard to promote its ...

Each CoPilot unites disparate information streams, dismantling the silos between different platforms and business units. By ...

Magnum ice cream is taking pleasure seekers on an AI-powered journey, "Pleasure Express: Beyond Worlds" in celebration of its ...

Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy ...

Tesla has laid off its newly formed marketing team, after just four months of launching it. The company cut its entire US ...