Global independent science and technology b2b communications agency, The Scott Partnership, today announces it has been honoured with The King’s Award for Enterprise in International Trade 2024. The ...

The Unilever brand's new visual identity is accompanied by a lively 60-second spot in which two hikers fly as if propelled by water-powered rocket boots.

This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...

With 72% of millennials and 65% of Gen Zers planning to spend more on travel this year than 2023, brands need to connect at each step of the journey.

The apartment sweepstakes promotes a new Littles product and coincides with the launch of new global branding by the candy company.

At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies.

Created with WPP Open X and led by Majority, the campaign encourages younger consumers to indulge in what they want amid the daily hustle.

Nearly half of all consumers (49%) make daily, weekly or monthly purchases because of influencers, according to new research from Sprout Social. Moreover, trust is on the rise, with 30% saying they ...

The threat of a U.S. ban hasn’t thrown cold water on the app’s NewFronts showcase, which is focused on contextual advertising.

AC&M Group, a leading full-service marketing agency specializing in connecting brands and consumers with cultural insights, today announced the acquisition of Argentina-based Axlot, a prominent ...

The wide rollout of immersive video ads is accompanied by measurement partnerships that underpin the platform’s growing advertising ambitions.

The Estée Lauder Companies and Microsoft Corp. on April 26 expanded a global strategic partnership with the launch of an artificial intelligence (AI) innovation lab that leverages the generative AI ...