Mars Petcare has partnered with Tripadvisor on a co-branded digital travel hub designed for pet owners, according to a press release. The initiative is sponsored by Mars’ dog food brand Cesar. The ...

Dentsu Group reported a global organic revenue decline of 3.7% to $183.8 billion (¥286.4 billion) for Q1 2024. The decline was in line with internal expectations, according to the network’s earnings ...

The airline is “opening the aperture” of its sponsorship of the Welsh soccer club with branded swag, said Chief Advertising Officer Maggie Schmerin.

Snack Meal, Baby” taps into the popularity of retro boy bands and snacking to promote the brand's tuna products.

The new appointments come weeks after the chain named Carl Loredo, previously global chief marketing officer for Wendy's, as its new U.S. president.

The event spotlighting the Remix line of products from Oikos, Too Good & Co. and Light + Fit includes four content sets featuring top TikTok personalities.

The big-box retailer has drawn inspiration from its social media following for its latest campaign, which remixes Michelle Branch’s 2001 hit “Everywhere.” ...

While TikTok has been a go-to for brands who want to reach younger cohorts, the average age of the platform’s users is climbing, per YouGov.

Nearly two-thirds of marketers believe they have don’t the resources to execute 2024 strategies, while some are pinning their hopes on AI, per Gartner.

The issue, which leverages QR codes that lead to curated Pinterest boards, highlights over 120 products and expands the platform’s bid to publishers.

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by offering scale and results.

Feed Your Wild Side” will target college towns this summer and includes TikTok videos dedicated to “wild content” and taking playful digs at “Jim.” ...