There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...

The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...

Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment ...

Trump voters value toughness, and generally think the libs are weak and gutless. They don’t mind voting for someone under ...

This MRC standard essentially takes out-of-home back to the days of using distribution/circulation for planning and buying ...

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The brand teamed up with Chef Sam Davis-Allonce of Hot N Saucy sauce to release Dive Bar Hot Sauce, which it claims was ...

Kocheilas will develop strategies and systems to help clients adapt to changing market conditions. He will also lead Ogilvy ...

Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its publications.

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Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies such as OpenAI are looking to partner with news ...