That is how I would describe Patrick Gottsch, a pioneer in the field of rural TV, who died Saturday at the age of 70.

NBC has inked four season-long "presenting sponsors" for the 50th anniversary season of longtime weekend late-night show ...

Universal Music Group has uploaded its artists' music back on TikTok, including Billie Eilish's discography. Upon the release ...

"This is not a conclusion," Advertising Research Foundation Chief Research Officer Paul Donato said, describing it as a ...

"A tax that increases with the level of engagement would give platforms a financial reason to discourage excessive use and the spread of harmful content." ...

The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in ...

Omnicom's brass has touted the nearly billion-dollar deal as remaking the holding company by turbocharging its commerce, AI ...

A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about ...

The ability for AI agents to see, hear and respond to conversations will have the greatest impact for advertisers and ...

OMG agency PHD was the long-time incumbent for off-line media buying. Under the new arrangement, sibling agency OMD will ...

WBD announced advanced ad products for its Max streamer at its upfront event, including shoppable ads, advanced contextual ...

AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.