There’s no question the future of TV advertising will be data-driven and automated, as well as increasingly streamed and optimized at the impression level. Many digital folks assume this “programmatic ...
New technology can detect early-stage cancer and the presence of weapons, according to founders of Base Molecular Resonance Technologies.
FuboTV says this is "another example of its abuse of massive market power that ultimately limits consumer choice." ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content.
The "frenemy" situation comes at a cost -- given the precarious position of those legacy media companies looking to establish ...
Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, ...
Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; Chris McCarthy, president/CEO of Showtime/MTV Entertainment ...
We’re bringing together the best marketers from the biggest retailers for real, in-depth conversations at this spring’s Retail Brand Insider Summit. From celebrity sponsorships and cross-brand ...
Despite political party affiliations, Americans are far more likely to say social media has a negative rather than positive ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...