This paper explores and examines success factors of mobile marketing (m-marketing) using Delone and McLean's information system (IS) success model as a framework and the three major components of ...

FIFA’s brief for the Women’s World Cup was to create a promotional strategy to raise awareness, appeal, excitement and intent to attend with the ultimate conversion metric of selling 1.5 million ...

This article is part of a series of articles from the WARC Guide to Luxury marketing in an era of change. Read more Over the past decade – and especially in recent years – adaptation and agility have ...

Our strategic goals for the Alpenliebe Powderfilled campaign were twofold. Promote the new and the first Alpenliebe Spicy Plum with its unique and signature taste, adding the innovative product ...

Dentsu’s Hasya Petranto and Faheem Merchant explain how brands can connect with Indonesians during the holy month of Ramadan by understanding the 4Fs of fasting, feasting, fraternising and faith.

Advertising has a generally positive impact on company value (stock price). The positive effect comes mainly from strengthening the brand in investors’ minds. There is synergy between advertising ...

This report identifies five trends that will shape marketing strategies of the healthcare and pharmaceuticals sector in the coming year. Generative artificial intelligence (gen AI) is emerging as a ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

Summer is one of the most important seasons for the CSD category and a time when brands compete hard to gain maximum market share. Coca Cola, a market leader in the category, wanted to maximize ...

In this age of digital, body or face shaming has become a common form of cyberbullying. Even in Vietnam, despite the positive changes that Gen Z is bringing to beauty standards, they still face ...

Nike has revealed a rare year-on-year decline in online sales in its latest earnings report for the quarter ending 29 February 2024. The slump marks a shift in focus, with the company set to ...

ApertureChina's China Consumer Strategy Report 2024 is designed to assist brands and agencies in navigating China’s unique ecosystem and understanding future trends within context. Chinese social ...