In this episode of the WARC Podcast, the second in our daily series from Cannes Lions 2023, WARC explores the third age of effectiveness, AI and insights from the Creative Data Lions. Watch a ...

02:10 – What does the business model program do? 03:10 – Defining the business model of the creative industry, and the problems with it 09:23 – The billable hour 12:38 – Holding companies reflect the ...

Changes to performance marketing include measurement metrics and increased complexity in media with multiple channels becoming more addressable and shoppable – this is in addition to the rise of ...

Tiger Crystal, the leading brand in the sessionable lager beer, aspires to differentiate itself from the highly aggressive category with its unique & new brand proposition "Open refreshment, Ignite ...

In this first episode of WARC’s Marketing Truths series, Ann Marie Kerwin, Americas Editor, and Mike Menkes, SVP, Analytic Partners, discuss how organizations can measure and prove how and where their ...

Variants of a product, i.e. its various flavours, forms or pack sizes, attract rather different levels of loyalty. But although loyalty is a marketing buzzword, these differences in variants' loyalty ...

Reviewing a brand’s value proposition provides a helpful process for protecting volume sales in a period of pricing pressure. October 2022 marked the highest inflation rate in the UK for 40 years at ...

Summertime in Australia is a sea of advertising, particularly amongst QSRs positioning to be Aussies' summer go-to. For Macca's biggest deals campaign of the year, '30 Days 30 Deals', we knew we could ...

We know there is a critical plastic issue: many plastics are never recycled, or cannot be, and end up in landfills. Aluminum, on the other hand, can be recycled an infinite number of times. So Ball ...

Mobile phone brand Samsung created an interactive, experiential campaign to engage high-value audiences in Qatar during the 2022 World Cup. When football fever hit Qatar in 2022, with the FIFA World ...

While the lime lemon carbonated soft drink category in Vietnam was bustling with high investment going into communication, Sprite had not been very active for a long time. Furthermore, our activities ...

QSR brand McDonald's adopted a "show, don’t tell" approach to improve its trust scores in the Gulf region. McDonald’s had faced all kinds of questions about quality and freshness from its diners. So, ...