Consumer healthcare brands need to prioritise brand portfolios around demand during COVID-19. Brand trust has never been so important in the health and wellness category as it is right now with rising ...
With a hypothesis, methodology and model, media saturation curves can help determine the best channels to invest advertising in, as well as those performing less well, to boost sales. Marketers are ...
In this episode of the WARC Podcast, the second in our daily series from Cannes Lions 2023, WARC explores the third age of effectiveness, AI and insights from the Creative Data Lions. Watch a ...
When Andrew Ehrenberg and his colleagues first proposed the idea that most advertising is ‘mere publicity’ back in the 1990s, the marketing and advertising worlds mostly ignored them. It wasn’t just ...
The full deep-dive deck is exclusively available to WARC subscribers only. This WARC Guide provides a summary of new thinking and best practice on performance marketing, addressing: ...
Google’s proposed cookie replacement technology, the Privacy Sandbox, has key flaws that could allow users to be identified, according to a draft report from a major regulator.
Major sportswear brands have long blurred the line between function and fashion, but as long-distance running gains popularity, a new generation of design- and community- led brands are entering the ...
In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...
In March, smartphone maker Xiaomi registered the biggest boost in word-of-mouth exposure in Hong Kong, according to YouGov BrandIndex. Xiaomi registered the biggest boost in word-of-mouth (WOM) ...
The great Australian sporting traditions are getting stronger but new ones are also emerging, allowing brands to capitalise on the communities they create; but as sports media becomes more inclusive ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
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