While TikTok plans to challenge the law in court, calling it an "unprecedented deal" in an internal memo, creators and brands are worried about the potential impacts.

In a move that underscores the growing tensions between technology and governance, TikTok has initiated a legal battle against the U.S. government. This lawsuit emerges in response to a groundbreaking law that mandates the sale of the app by its Chinese parent company,

As US lawmakers’ agitation over TikTok culminates in a law that threatens a nationwide ban if the social media platform isn’t sold to a US buyer within nine months, an emergent media narrative finds a silver lining.

The law may either force TikTok to separate from ByteDance or ban the app in the US, citing national security concerns. TikTok argues that the law targets it unfairly and violates the First Amendment's rules on free speech.