"The ‘We ️ NYC’ campaign asks everyone who loves the greatest city in the world to show it by lending a helping hand and spreading that love to every block across all five boroughs," Adams said.

Gov. Kathy Hochul and Mayor Eric Adams have been invited to the kickoff of the campaign. “This We ♥ NYC campaign will help to capture that energy and preserve the city’s spirit by ...

NYC Mayor Eric Adams and Governor Kathy Hochul kicked off the "We ♥ NYC" campaign on Monday from Times Square. Remember the old "I ♥ NY" campaign? Well, it is being reimagined to reinvigorate ...

This new "We Love NYC" campaign is heating up the age old rivalry between Boston and New York. [Ads /] Partnerships for NYC President Kathryn Wylde said the nonprofit's campaign, poking fun at ...

Promoters said the campaign, which draws on a successful tourism slogan from the 1970s, was aimed at cutting through pandemic-era negativity. So far, it’s getting rough reviews.