Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design could cause confusion, making shoppers think their goods were connected or came from ...

Sportswear maker Adidas AG on Wednesday reversed course 48 hours after asking the U.S. Trademark Office to reject a Black Lives Matter application for a trademark featuring three parallel stripes.

A Black Lives Matter design BLM rose to prominence after the 2012 death of Trayvon Martin, an unarmed black 17-year-old who was shot by neighbourhood watch volunteer George Zimmerman, in Florida.

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

Sneaker giant Adidas AG has asked the U.S. Trademark Office to reject an application for a Black Lives Matter trademark featuring three parallel stripes, arguing it could mislead the public.

Topline. K anye West reignited his feud with Adidas, his former partner in his Yeezy shoe brand, accusing the company of ...

Adidas said in the filing that it has been using its logo since 1952, and that the Black Lives Matter design would likely make shoppers think their goods were connected or came from the same source.

On Monday, Adidas said the Black Lives Matter Global Network Foundation design would create confusion with its own famous three-stripe mark. It added that it has been using its logo for more than ...