Amazon has said there are some 500 million Alexa-capable devices in consumer hands already, meaning the revamp is at once a huge money-making opportunity for the Seattle retailer - and a big ...

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

But unlike before, when Alexa was offered for free on any Alexa-enabled device, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls Alexa+.

Amazon confirms new fee for using Alexa on your Echo but there's a way to beat it Amazon has announced the launch of a new Alexa+ service which brings smart new features for a $19.99 price.

The new Alexa is Amazon’s effort to compete with the wave of AI-infused virtual assistants that have grown in popularity since 2022, such as OpenAI’s ChatGPT and Google’s Gemini.

There’s a visual component to the new Alexa, as well. On Amazon’s Echo Show smart displays, Alexa+ powers photo galleries and other personalized content feeds.

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls ...

Just as it says in our list of predictions, Alexa Plus will have a monthly subscription fee of $19.99. This is the only catch with Amazon's new AI voice assistant, but Amazon Prime members will ...

Amazon Amazon Alexa users fear 'first ever' fee is coming next week The online retail giant's Alexa 2.0 could come with a subscription, a report claims - and users think it could be just days away.

Amazon is likely to host a product launch event on February 26, 2025. The e-commerce giant may launch AI-powered Alexa with advanced conversational abilities.

Initially, Amazon plans to roll out the new Alexa service to a limited number of users and will not charge for it, the people said, though it has considered a $5 to $10 monthly fee.