MLS is still fighting for viewership in the U.S. sports landscape. Can the league's partnership with Apple TV help it break through the noise?

The innovative 10-year partnership between MLS and Apple has brought clear improvements, including broadcast quality across all games and accessibility worldwide without blackout restrictions.

Apple TV's MLS viewership plummeted for the 2024 MLS Cup final featuring LA Galaxy vs New York Red Bulls in a worrying sign for the league.

Since beginning its broadcast agreement with Apple in 2023, Major League Soccer has served as an interesting case study for the broader sports media industry. Can a league like MLS jump headfirst ...

Apple and Major League Soccer are two years into a major 10-year partnership. A new report outlines how that deal’s working out for them.

The deal between Apple and MLS to broadcast every game in the American top flight was always a risk, but it may pay off in the future.

MLS is celebrating its 30th season in 2025. From its initial days to the Messi era, here is where it's been and where it is going.

Just minutes after Super Bowl LIX ended on Sunday, Apple shared a short video promoting its MLS Season Pass subscription service. Whether you call it football, fútbol, or soccer, the sport with ...

MLS Season Pass is also available through Comcast Xfinity and DIRECTV this season. 2025 marks the third year of a 10-year partnership between Apple and Major League Soccer.

Monday, the league and Apple announced a partnership with EA Sports that will allow players of the EA Sports FC Mobile game to simulcast four select MLS matches inside the app.

“Our partnership with Apple has redefined how fans experience Major League Soccer, bringing the league to more people around the world than ever before,” said Don Garber, MLS’s commissioner. “With the ...

MLS’ gamble with Apple TV The 2024 MLS Cup final concluded year two of Major League Soccer’s 10-year deal with Apple TV. In what Awful Announcing describes as maybe “one of the worst ...