Although other star athletes like Venus Williams and Mary Fowler have been Barbie-fied, James is the first professional male athlete to ever be depicted by the doll brand.

The LeBron James Kenbassador Barbie doll will be available Monday at select Target stores and on Target’s official website, Amazon, Walmart and Mattel Creations with a suggested price of $75.

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families ...

WNBA legend Sue Bird and tennis icon Venus Williams were among nine female athletes who had Barbie dolls made in their image last summer as part of the company's Summer of Sports campaign and to ...