Becky G. On Behalf of Frito-Lay While this campaign marks her first time officially working with the brand, Becky's love for Cheetos goes back to her childhood.

Cheetos have always been an important part of Becky G's life. After growing up eating the iconic cheesy snack, the "Mamiii" singer-songwriter is working with Cheetos as the face of the brand's ...

Becky G tells POPSUGAR how she's helping Latine students with Cheetos's Deja Tu Huella campaign.

To kick off the campaign, Becky G will look to inspire others to leave their mark on everything they touch. Cheetos is bringing back its "Deja tu Huella" campaign with a new twist — sponsoring a ...

Becky G is Garnier Fructis' latest ambassador, partnering with the hair care brand for the Put It to the Test campaign. The campaign highlights the power of Garnier Fructis' Sleek and Stay serum ...

Every piece in the Becky G x Fabletics collaboration was hand-picked by the singer. The campaign honors Los Angeles and pays tribute to Becky G's Mexican-American heritage.

Becky G is the first and only sponsor of this campaign. Cheetos stated “Becky G is constantly pushing boundaries and shifting culture.” Starting at age 14, the Mexican-American singer has left ...

Cheetos® Launches World's First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign Jul. 17, 2023 9:02 AM ET PepsiCo, Inc. (PEP) ...

Becky G on Her Personal and Professional Growth After 'Emotional' Year: 'I'm Enough for Me' (Exclusive) "That whole journey of self-evolution has been so liberating and super empowering," Becky G ...

In a TV commercial released today, Cheetos demonstrates how Becky G's Cheetle-covered fingertips can empower members of the Hispanic community to chase their dreams as she did.