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According to research firm Circana, sales of Bud Light fell by 23% year-over-year in May to $297.3 million while rival lager Modelo Especial was catapulted to the top spot, generating $333.1 ...
Mexican beer Modelo Especial recently dethroned Bud Light as the top-selling beer brand in the U.S., with the growing Hispanic drinking age population and an increased trend toward premiumization ...
Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.. Modelo Especial ...
Bud Light has lost its spot as the No.-1 selling U.S. beer.. Bud Light represented 7.3% of U.S. retail-store beer sales in the four weeks ending June 3 compared to 8.4% for Mexican lager Modelo ...
Bud Light lost its top spot in the U.S. beer market last month, as the brand’s sales sag following a conservative uproar over its partnership with transgender social media influencer Dylan Mulvaney.
In a major upset for the beer industry, Modelo Especial has officially dethroned Bud Light as the top-selling beer in the United States. Recent data from NielsenIQ, provided to FOX Business by ...
The Mexican lager which is brewed by Constellation Brands became the top-selling beer in the United States in the month of May, overtaking Bud Light, which is brewed by Anheuser-Busch.
Modelo Especial, a Mexican import sold by Constellation Brands STZ-0.35 % decrease; red down pointing triangle, wasn’t a top-10 U.S. beer as recently as a decade ago.
The overtaking of Bud Light as America’s most popular draft beer has been “years in the making,” according to the founder of Draftline Technologies, a company that provides softwa… ...
America’s top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light ...
Bud Light no longer rules the American beer market. Modelo Especial overtook the brand as the top-selling U.S. beer in May, punctuating a monthslong boycott of Bud Light that has reshuffled the ...