The updated name removes any limiting associations with just soup, signaling a broader ... step in adapting to a rapidly ...
Campbell's president and CEO says the company still loves soup, but wants a name reflecting all of its interests.
The Associated Press - Business News on MSN12d
Campbell’s drops soup from name, Jaguar rebrands: Why? What does it mean?“So we are looking for something that will help us navigate this changing ... And Campbell’s soup itself — “Mmm Mmm Good” — ...
In September, WDTN.com told you about the company’s intent to change its name from Campbell Soup Company to ‘The Campbell’s Company.’ On Nov. 19, shareholders approved that intent during ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
Jaguar was one of several iconic companies that announced significant rebrandings in recent week.
NEW YORK — Campbell's is ditching the soup — at least in name. And the change has now received shareholders' greenlight. Campbell Soup Co. announced its intention to change its name just over ...
Portfolio pared:Campbell Soup agrees to sell noosa yogurt brand But, he continued, "We want all 16 of our leadership brands and all of our employees to see themselves in the name of the company.” ...
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