Inspired by the skate scene in New York City during the 1990s, designer James Jebbia opened Supreme, starting a cultural ...

In the fall of 2024, Supreme changed hands again, this time from VC Corporation to EssilorLuxottica, a Europe-based company known for its eyewear portfolio, including Ray-Ban and Oakley, for $1.5 ...

Source: Supreme / Supreme. Supreme will have to defend their name and authenticity to skate culture in a court of law. Tyshawn Jones is suing the brand for $26 million dollars in a defamation lawsuit.