Mars may have bitten off more than it can chew. It just cleared a major hurdle in its $35.9 billion takeover of snack giant ...

Kellogg's year-old campaign promoting "cereal for dinner" got some new life last week after the company's CEO, Gary Pilnick, mentioned it seems to be "landing really well" with American consumers.

Mars Faces Backlash Over $35.9 Billion Snack Merger. ... announced the deal last August with plans to add Kellanova’s Pringles, Pop-Tarts and Kellogg’s cereals to its snack empire.