Starbucks is changing one of its most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to boost profits.

Starbucks is planning a change to its reward system for customers who bring in a reusable cup.; Starbucks Rewards members will get twice the rewards points, or "stars," for using a personal cup ...

Starbucks announced a major change to its reward system. The coffee giant is making it a little harder to rack up Stars this summer, meaning it may take longer for rewards members to gain enough ...

The coffee brand sent out an email to customers on Monday, May 26, announcing a change to their rewards program — Starbucks will no longer offer 25 extra stars for customers who bring their own ...

After a customer accumulates enough stars, they can redeem them for free items like drinks, pastries or Starbucks branded merchandise. For instance, a grande caramel macchiato costs 200 stars ...

Starbucks announced Tuesday they will allow alternative payments in a few months, and still allow members to earn stars or purchases. However, there's a catch.

Starbucks is eliminating one of its most generous loyalty program benefits as part of CEO Brian Niccol's broader strategy to improve profit margins and reposition the coffee chain as a premium brand.

However, larger spenders stand to benefit. If your Starbucks order typically includes multiple drinks or food items and totals more than $25, you’ll actually earn more stars under the new ...

A shakeup to the Starbucks Rewards program, eliminating the 25-star bonus for those who bring in reusable cups, is the latest change under CEO Brian Niccol.

They have the nearly identical name of Stars Coffee and a logo almost indistinguishable from its predecessor. The venture follows the strategy of reviving closed McDonald's outlets under a new name.

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more than $25, the new change will benefit you, otherwise you'll likely see ...