Wendy's is preparing to test an "Uber-style" surge-pricing model where prices will fluctuate throughout the day based on demand -- meaning a Dave's burger will cost more during the lunchtime rush.

Wendy's said it wouldn't begin to introduce dynamic pricing until 2025 at the earliest. Wendy's might not adopt surge pricing, but other industries are Dynamic pricing — or surge pricing — isn ...

Fast food chain Wendy’s clarified it isn’t planning to apply surge pricing to its food next year, after reports earlier this month led people to believe the price of their food would soon ...

EDITOR’S NOTE (Feb. 27, 2024, at 8:30 p.m. PT): This story has been updated with a clarification from Wendy’s that “dynamic pricing” will not include price increases at high-traffic times ...

Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the day is not ...

Wendy's surge pricing “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive ...

Wendy’s clarified in an updated statement on Tuesday night that it has “no plans” for surge pricing. “We said these menu boards would give us more flexibility to change the display of ...

Wendy’s will soon spend $20 million on digital menu boards that will allow stores have a more flexible menu, but the fast food chain will not be using Uber-style surge pricing.

Wendy’s gulps back surge pricing idea as complaints expose limited tolerance for floating costs. Unlike the cost from a ride-hailing firm such as Uber, ...

“Wendy's is planning to try out ‘surge pricing’—that means you could pay more for your lunch, even if the cost to Wendy’s stays exactly the same. It’s price gouging plain and simple ...

Don't worry; your late-night Wendy's stop isn't going to cost you any more than usual. The fast-food brand is pushing back on reports that it would soon begin testing a surge-pricing menu, a ...

Kirk Tanner, who brought spicy Takis toppings and SpongeBob SquarePants to Wendy’s as its chief executive, is departing the ...