Wendy's is preparing to test an "Uber-style" surge-pricing model where prices will fluctuate throughout the day based on demand -- meaning a Dave's burger will cost more during the lunchtime rush.

Wendy's said it wouldn't begin to introduce dynamic pricing until 2025 at the earliest. Wendy's might not adopt surge pricing, but other industries are Dynamic pricing — or surge pricing — isn ...

Fast food chain Wendy’s clarified it isn’t planning to apply surge pricing to its food next year, after reports earlier this month led people to believe the price of their food would soon ...

“To clarify, Wendy’s will not implement surge pricing, which is the practice of raising prices when demand is highest. We didn’t use that phrase, nor do we plan to implement that practice ...

Don’t call Wendy’s new pricing plan “surge pricing.” In a blog post on Tuesday, the fast-food chain explained that its test of new menus with prices that change throughout the day is not ...

Wendy's surge pricing “Beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing and daypart offerings, along with AI-enabled menu changes and suggestive ...

Wendy’s clarified in an updated statement on Tuesday night that it has “no plans” for surge pricing. “We said these menu boards would give us more flexibility to change the display of ...

"Wendy's wants to bring Uber-like surge pricing to your burgers," Fast Company reported. Then Wendy's representatives spoke up to say that wasn't exactly what their CEO meant.

Wendy’s will soon spend $20 million on digital menu boards that will allow stores have a more flexible menu, but the fast food chain will not be using Uber-style surge pricing.

Wendy’s gulps back surge pricing idea as complaints expose limited tolerance for floating costs. Unlike the cost from a ride-hailing firm such as Uber, ...

Don't worry; your late-night Wendy's stop isn't going to cost you any more than usual. The fast-food brand is pushing back on reports that it would soon begin testing a surge-pricing menu, a ...

From Wendy's to Walmart, big companies are testing new pricing strategies they say will give you discounts. ... a spokesperson announced the company did not intend to implement surge pricing.