I bought the X3 for music videos and social media content for my job. The editing software is fairly intuitive once you understand the basic tools. It’s all about keyframes (these are markers that you drop on the timeline of the footage at certain points in time). You then adjust where the camera should be looking + how zoomed in/out, and the software will ‘tween’ smoothly from one keyframe (angle/zoom) to the next. I first used their desktop editing software for a music video, but they make IOS version too for phone/tablets. The cameras quality is similar to a GoPro (not so great in low light), but this cam’s biggest benefit (other than adding dynamic movement to an operator-less camera) is that you can be hastier about where it is placed and also I really like that you can produce both vertical and horizontal content from the same source footage (good for social media people). The camera can be remote controlled via bluetooth/wifi so (at work) I’m able to be in the next room putting it into record and downloading the clips to my phone for local editing. Pretty amazing tech for under $400 bucks. I'm tempted to replace my GoPros with these.\n\nThe only cons I have are the (desktop) software has some weird quirks and the tutorials provided are for a version from 4 years prior. Odd things like: you can't save a copy as on a project. You can only open 'recent projects' (they autosave as they're left). And I can't find a way to nudge clips less than in 1-second increments. This made syncing music to my video frustrating, because either way I was a half second early or late. I had to reprint the audio in a DAW (starting a half second later) to get it to lineup in the 360 video app.