I went from a Panasonic PT-AE1000U to this magnific projector! Wow!!! Going from a dynamic iris projector that could only do 11K:1 on a good day, to a native 40K:1 to infinity with the dynamic contract ratio is just amazing. The picture quality is an extremally extra sharp image with is larger lens 80 mm and pixel area (.69-inch 4K D-ILA Devices (x3) vs. .61-inch SXRD on the Sony), the colors look real, and the contrast is outstanding. Now, some of you may say why didn’t you go with Sony for the same price or cheaper? Well, when I saw it on display at Best Buy, I was not impressed. It seemed to take awhile to boot up. I also saw where the pixels did not seem to align; could have been the setup at Best Buy locally. It just did not seem to be a sharp 4K image either. I also looked at the Epson projector on display as well, with its “fake 4K” image and you could see misalignment of pixels everywhere, pass. With the JVC, you can align the native 4K panels as well do a pinpoint in ten areas. I also like the fact that you can download the calibration software to ensure the colors are accurate as the laser ages by using a SpyderX Elite monitor calibration equipment. In extremely bright scenes, the lamp/light source at full power, and the audio is super quiet, you will hear the cooling fans. I would hear them on my other projector before, so it is not a big deal to me. (Remember how loud the fans would get on the old CRT projectors? Some of them sounded like a plane coming during the bright scenes!). The projector does an amazing job presenting all types of video format. I was pleasantly surprised to see how well DVDs and other lower quality upscaled content looked on this projector. Whatever magical chips they have inside, they do an excellent job making it look life like and hi-res. If you are looking for a high refresh rate for gaming (120 FPS), do not look at this projector since it tops out at 60 FPS at 2160p. \n\nOverall, I am incredibly pleased with my purchase due to the PRO quality elements, picture quality, and the configuration options this project presents. I will recommend this projector over the Sony to friends that want to continue the “silver screen” feel/experience in their home theaters. Plus, I now have a “laser” in the house. How cool is that???\n\nNote – Best Buy did not have this projector on display in the Milwaukee area. I read multiple reviews and watched multiple videos on this projector to make my choice. I suggest they replace the Epson “fake 4K” and start showing this product instead.