Apple may expand Ultra branding to a foldable iPhone and MacBook Ultra, creating a new premium tier above Pro devices.

Apple reportedly plans major product expansion under new leadership, with foldables, AI wearables, and smart home devices in development ...

Apple has decided to market two of its new products over the next year as "Ultra" devices, Macworld reports. Citing sources ...

Apple is likely to boost its buyback program by another major sum on Thursday — further differentiating itself from many of ...

John Ternus, the incoming CEO of Apple, advises Gen Z college graduates to pour themselves into work, build skills, and ...

Last week, when Apple announced that Tim Cook would step down as CEO in September and turn over the role to John Ternus, it ...

Tim Cook has done an exceptional job in growing Apple's business over the years. One area that investors may not be thrilled ...

Apple is shuttering a retail store in Maryland that was the ​company's first to unionize, and preventing workers there from ...

Before Apple, incoming CEO John Ternus worked at a small VR company. Palmer Luckey found an old Virtual Research product from ...

A shocking iPhone 18 Pro Max discovery reveals Apple’s first-ever variable aperture lens. Major camera updates coming in 2026 ...

Apple can keep selling Apple Watches with its redesigned blood oxygen feature in the US after the ITC declined to revive ...

Apple today seeded the fourth betas of upcoming iOS 26.5 and iPadOS 26.5 updates to developers for testing purposes, with the ...