Apple's new CEO was asked about 'pervert glasses.' Here was his response.

"That's quite a marketing slogan," Apple exec Greg Joswiak quipped before CEO John Ternus outlined Apple's approach to AI ...

Bank of America lowers Apple stock price target after iPhone Duo launch

Bank of America cuts Apple price target to $370 but keeps Buy after iPhone Duo launch. Here's what it means for AAPL ...

Apple’s Audio Intelligence is priming us for its real AI wearable future

This Apple Watch feature is already contentious, only hours after unveiling. But it could be part of Apple's greater plan.
PCMag

Apple Watch Series 12 vs. Series 11: What's the Difference?

Apple's newest midrange smartwatch gets some big AI and health upgrades, but are they worth the upgrade? Let's break it all ...

Apple hikes prices on select products—see full list

Apple has raised the prices of several of its products in the wake of its announcements regarding the iPhone Duo.
CNET

Apple Watch Series 12 vs. Apple Watch Series 11: Is it Worth Upgrading?

Apple unveiled a new lineup of devices at its Surprise and Shine event on Wednesday, including the new Apple Watch Series 12.

Apple makes biggest change to iPhone release cadence in 7 years in Ternus' first showcase as CEO

Ternus replaced Cook at the helm on Sept. 1, becoming just the second Apple CEO since Steve Jobs resigned in 2011 shortly ...

Apple raises iPhone prices as memory shortage drives costs up

Apple unveiled the iPhone 18 Pro and Pro Max at its launch event. Prices start at $100 more than the previous models.