Target, which operates 1,963 stores, is hoping that a mix of measures including lower prices will see a turnaround in the current quarter, leading to sales growth of up to 2%.

In a revealing glimpse into the retail world’s current tribulations, Target Corporation’s latest earnings snapshot has set off alarm bells. Despite ambitious efforts to entice customers with slashed prices and revamped loyalty programs,

U.S. consumers remain resilient, though the broader environment remains complicated and challenging, executives said.