VF Corp.’s stock rises after ex-Lululemon chief product officer Sun Choe joins Vans as global brand president.

Key Takeaways VF Corp. shares soared Friday, a day after it appointed former Lululemon Chief Product Officer Michelle "Sun" Choe as Vans' global brand president.Wedbush Securities analysts praised the hiring of Choe as a "much-needed step in the right direction" for VF.

VF Corp. has appointed Lululemon’s former chief product officer as global brand president of Vans, the apparel company said late Thursday. Earlier this month, Lululemon surprised Wall Street by disclosing that its chief product officer,

Lululemon’s stock was set to open lower Wednesday, after the company announced the departure of its chief product officer and said it would overhaul

VF's CEO will step away from leading Vans later this summer as a new head of the skateboarding lifestyle brand drops in.