Matcha, a finely ground Japanese green tea powder, has surged in international popularity. Today, variations of the trendy ...

Discover why matcha offers far more than green tea, blending bold flavor, rich nutrients, and centuries of mindful tradition.

Tea may be the second-most consumed beverage worldwide, but matcha in particular has been stealing the spotlight lately. Consumption of the Japanese green tea powder is skyrocketing — the matcha ...

Camellia sinensis is a small evergreen shrub that produces some of the most commonly consumed beverages in the world. The plant has been a traditional remedy for thousands of years, with many ...

The Japan Food Product Overseas Promotion Center ( JFOODO ) has been engaging U.S. millennials since 2017. In FY2025, they ...

What's the difference between matcha and green tea, anyways? A dietitian breaks down the health and nutrition benefits of the two trendy drinks. When it comes to hot green drinks, who comes out on top ...

Matcha tea offers many health benefits, but it isn’t suitable for everyone. Here are the 7 types of people who should avoid ...

I'll be honest with you. I don't love the taste of matcha. I do, however, greatly appreciate its effects on my body after a ...

Japan's green tea exports in the first 10 months of this year reached the highest level in over 70 years on the back of the booming overseas market for matcha powder and the depreciation of the ...