New Balance is widening its push into resale as the sportswear group seeks to extend the life of its products and tap into the fast-growing second-hand market. The Boston-based footwear company has ...

Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...

New Balance is continuing to lean into the low-profile sneaker trend with a brand-new model that’s quietly arriving at retailers now. The New Balance Gator Run is the latest addition to the ...

Boston-based athletic company New Balance announced it will become the New England Patriots' exclusive footwear and athletic apparel brand partner — starting with the naming of the Pats' new training ...

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