Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. New Balance continues to make its presence in tennis felt. Along ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...

As the only major sportswear brand to manufacture footwear in the USA, New Balance’s American-made sneakers often carry a notably artisanal feel which emphasizes their hand-made, small-batch ...

Brazil's Endrick is one of nine New Balance players at the World Cup (New Balance) It was late in 2023 when Brazil international Endrick and his family arrived at New Balance’s headquarters in Boston ...