New Balance has signed a multiyear deal with the WNBA. The agreement will make New Balance an official partner of the WNBA and will include broadcast, digital and retail content featuring Los Angeles ...
Name Game: New Balance boasted that it was "Endorsed by No One" in the 1990s. Today, its stable of elite athletes includes presumed No. 1 NBA pick Cooper Flagg, Shohei Ohtani and Coco Gauff. Justin ...
New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...
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