New Balance is widening its push into resale as the sportswear group seeks to extend the life of its products and tap into the fast-growing second-hand market. The Boston-based footwear company has ...

New Balance has signed a multiyear deal with the WNBA. The agreement will make New Balance an official partner of the WNBA and will include broadcast, digital and retail content featuring Los Angeles ...

Boston-based athletic company New Balance announced it will become the New England Patriots' exclusive footwear and athletic apparel brand partner — starting with the naming of the Pats' new training ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...