Each May 1, Boston-based New Balance celebrates its heritage and embraces its signature color of grey. Not many brands want to elevate grey as the pinnacle expression of design, but New Balance is all ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. American tennis star and 2023 U.S. Open champion Coco Gauff was ...

New Balance’s Y2K-inspired 9060 may not receive the amount of collaborations and marketing bestowed on many of the brand’s lifestyle models, but the sneaker is quietly one of the most popular pairs in ...