New Balance has signed a multiyear deal with the WNBA. The agreement will make New Balance an official partner of the WNBA and will include broadcast, digital and retail content featuring Los Angeles ...

After debuting in a croc-textured patent leather, one of New Balance’s latest lifestyle sneakers is getting a more breathable material makeup for warmer weather. The New Balance Gator Run will soon ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. American tennis star and 2023 U.S. Open champion Coco Gauff was ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...