New Balance has signed a multiyear deal with the WNBA. The agreement will make New Balance an official partner of the WNBA and will include broadcast, digital and retail content featuring Los Angeles ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. American tennis star and 2023 U.S. Open champion Coco Gauff was ...

New Balance announced its deal with Shohei Ohtani in January 2023, as the company went from being a brand officially endorsed by no one (but unofficially endorsed by aging dads everywhere) to working ...

The most important aspect to consider when looking for new shoes is comfort, according to Anne Sharkey, D.P.M., a podiatrist at North Austin Foot & Ankle Institute in Texas. “A shoe should not have to ...