The best college football jerseys are more than just uniforms they represent tradition, championship history, unforgettable ...

Ohio State has announced a sponsorship deal with JPMorganChase, which will sponsor all 36 of the school's varsity programs ...

Southern Illinois University Edwardsville (SIUE) sports teams are set to feature ads on jerseys under a new partnership with ...

After decades of battling change, the NFL has embraced alternate jerseys. While the league hasn’t gone overboard like the NBA ...

Illustration: Demetrius Robinson / The Athletic; Photos: Brian Bahr / Getty Images, Courtesy of University of Iowa and University of Wisconsin Editor’s note: As the World Cup continues in the United ...

With 2026 FIFA World Cup kicking off last week and the NBA Finals coming to a dramatic end on Saturday night with the New York Knicks ending a 53-year title drought, fashion is in its sports era. “The ...

The Fighting Irish’s record SoFi partnership won’t diminish one of college sports’ iconic brands, but it shows even tradition ...

The big day is here and the United States of America is celebrating its 250th birthday. Our Semiquincentennial only happens once, so it is worth going all out — even if it means treating yourself to a ...

BOSTON – If the Yankees added an alternate road jersey, Giancarlo Stanton is certain that the world wouldn’t spin off its axis. “Yes, I would be a fan,’’ Stanton said of that change. In discussing the ...

The business of sports is bigger than ever, which means there’s plenty of room for some cuts. We can scale back on all things gambling, for starters. It’d be great for sports broadcasters to scale ...

The NBA Finals! The World Cup! It feels like the world can't seem to get enough of sports lately, and it's easy to see why. As clips of international World Cup fans flood my FYP, I'm reminded that ...

The next frontier in college athletics is a 4-square-inch patch. It’s not quite NASCAR, but Division I schools starting Aug. 1 will be allowed to place up to two additional commercial logos on jerseys ...