NCAA approval of uniform sponsor patches makes a Sooners jersey ad feel likely. The real debate is tradition versus new ...

With 2026 FIFA World Cup kicking off last week and the NBA Finals coming to a dramatic end on Saturday night with the New York Knicks ending a 53-year title drought, fashion is in its sports era.

The Houston Bulls of the North American Hockey League have unveiled their jerseys ahead of their rapidly approaching ...

Illustration: Demetrius Robinson / The Athletic; Photos: Brian Bahr / Getty Images, Courtesy of University of Iowa and University of Wisconsin Editor’s note: As the World Cup continues in the United ...

BOSTON – If the Yankees added an alternate road jersey, Giancarlo Stanton is certain that the world wouldn’t spin off its axis. “Yes, I would be a fan,’’ Stanton said of that change. In discussing the ...

The big day is here and the United States of America is celebrating its 250th birthday. Our Semiquincentennial only happens once, so it is worth going all out — even if it means treating yourself to a ...

The business of sports is bigger than ever, which means there’s plenty of room for some cuts. We can scale back on all things gambling, for starters. It’d be great for sports broadcasters to scale ...

The NBA Finals! The World Cup! It feels like the world can't seem to get enough of sports lately, and it's easy to see why. As clips of international World Cup fans flood my FYP, I'm reminded that ...

The next frontier in college athletics is a 4-square-inch patch. It’s not quite NASCAR, but Division I schools starting Aug. 1 will be allowed to place up to two additional commercial logos on ...

Notre Dame athletics has landed the most lucrative jersey patch sponsorship deal in college sports history, according to ...