The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

The privately owned sausage maker is putting affordability and ease at the center of the latest campaign under the “Keep It ...

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...

Channels including social, influencer and e-commerce will command 85% of working media budgets as the marketer tries to meet ...

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per a ...

There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...

Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

The 2026 back-to-school shopper turned to digital tools like AI to save money, but those who use the tech can end up spending ...

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...