Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics ...

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for ...

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and ...

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the ...

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% ...

The partnership follows a surge in cultural relevancy for the league in the wake of the Winter Olympics and popular shows ...

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires ...

Amazon Ads executive Kelly MacLean walks through advances announced today that promise to simplify how marketers work with ...

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent ...

Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around ...

The holiday season concentrates shopper attention in a way few other moments can. People are collecting ideas, comparing ...

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...