While collaborations with names like Sydney Sweeney helped boost denim, sister brand Aerie delivered far stronger sales ...

The first major work from bespoke Publicis unit KDPOne looks to reset the coffee brand ahead of parent Keurig Dr Pepper’s ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

In an open letter and social videos, CEO Tim Boyle tasks conspiracy theorists with proving their beliefs for a chance at ...

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...

The partnership follows a summer campaign with “How To Train Your Dragon” that drove the chain’s best kids meal sales in more ...

The newly combined network is built around six capability-based divisions and will retire legacy creative brands MullenLowe, ...

By merging skill sets, the resulting agency model hopes to appeal to both CMOs and CFOs at a time of consolidation in the ...

The state your agency chooses often reveals its core business priorities: raising capital, minimizing operational risk or ...

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next ...

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency in the ...

The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO ...