Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let ...

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to ...

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z ...

The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media ...

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a ...

The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn ...