The following is a guest piece written by Laura Brett, a partner at Simpson Thacher & Bartlett LLP. Opinions are the author’s own. Advertised prices affect consumer purchases, so sales and discounts ...

For a brand name that hasn’t even been around a decade, Poppi can seem ubiquitous. The prebiotic soda showed up multiple times at New York Fashion Week in September, collaborated on a pop-up at Miami ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?

The rate of ad revenue growth decelerated in Q3 for Google’s core business despite a jump in query volume driven by AI ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

Pushing the sales event to June and a lack of NBA content led to slower ad revenue growth in Q3, but AI agents aren’t ...

The fast-food giant's marketing model is evolving, which could have downstream implications for QSR competitors’ marketing ...

For a unified push during the holidays, the retailer is recreating the world of “The Muppet Christmas Carol” and extending ...

The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store sales growth ...

Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.

Sol, Brita and Hidden Valley marketing that prioritized “intentional but flexible” and “insightful but bite-sized” efforts.

Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are ...