The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

The team behind a new global broker, Elev8, launched an unprecedented campaign in the sector: suffice it to say, its high point was nothing less than a trade executed in space. Below is the story of ...

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...

Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.