Gap has partnered with model and entrepreneur Hailey Bieber for “The Hailey Jean,” a limited-edition denim capsule collection and related campaign that are inspired by ‘90s nostalgia, particularly for ...

Last year, Emerald Nuts launched its first ad campaign in years that included a 30-second national TV ad filmed at a baseball stadium in Texas. A pair of Western-clad vocalists sang “Take Me Out to ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, cruise line, parks and events.

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.