The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a ...

The home improvement retailer is expanding its advertising business to new platforms and rolling out tools around ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The brand is looking to deepen its connection with basketball culture similar to how Coke drove engagement and sales around ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

At ANA Masters of Marketing, CMO Marcel Marcondes explains how the company is working to shift from an advertiser to a ...

A “Big Ass Chipotle Bag” and a clutch made to fit Unreal treats join a trend that has seen a handful of marketers use fashion ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...