The retailer can onboard first-party and in-store sales data to Criteo’s DSP, helping brands and agencies better reach its base of rural shoppers.

The new offering in the expanding media network market will be led by Mark Grether, who helped grow Uber Advertising into a $1 billion business.

The granola and breakfast foods marketer is encouraging consumers to “Savor the Start” on the heels of 56% year-over-year sales growth in the first quarter.

Rival Technologies and Reach3 Insights, the world leaders in conversational research and insight communities, today released ...

You Can Already Taste It” includes street interviews with consumers to show what they expect it to taste like before trying the new condiment.

Ahead of Euro 2024 and Copa America, the brand continues working to disarm negative pressure in sport, a theme also utilized by Gatorade and Sprite.

The global playlist is a compilation of influencer-backed content that, when viewed, is meant to spur the delivery of more positive content by algorithms.

Gatorade is reviving its iconic “Is It In You?” tagline from the 1990s and 2000s as part of the PepsiCo brand’s largest-ever campaign, according to details shared with Marketing Dive. The campaign is ...

Brand safety has become a top-of-mind issue for marketers. From the proliferation of divisive content and disinformation to a loss of control over where ads are placed, ensuring brand safety has ...

The startup’s latest Claude AI models will be added to WPP Open, an operating system used by clients including Coca-Cola, L’Oréal and Nestlé.