The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer ...

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Total TV offers advertisers show, genre, rating, language and program-level data across platforms including Disney, Paramount ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more ...

Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...