The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent ...

Mirror Mix” features seven rising artists and will be promoted through a partnership with song lyrics platform Genius around ...

The challenges are real, which is why we're taking such a big swing now,” Jeff Klein said of the chain’s new brand platform ...

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities.

WPP continues to succeed in deepening relationships with existing clients following a similar win with Estée Lauder and scoring Wendy’s U.S. media.

Gut and Mediaplus are joining the chain’s roster to develop more distinctive marketing and better connect national scale to local activities. From the continued rise of artificial intelligence to the ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

Game Day Mike’s Way” is billed as the brand’s most integrated campaign to date and arrives following its debut as a public ...

Target launched a new national brand campaign, “Inside Out,” that focuses on its customers and iconic red shopping bags, per details shared with Marketing Dive. The effort includes 30- and 15-second ...