E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store ...

The beer brand formerly known as Kronenbourg 1664 worked with agency Fold7 and director Brady Corbet to answer “A Question of ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The social-first effort, written by and starring actor Rachel Sennott, is part of a larger evolution in the brand’s approach ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on ...

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let ...