M&M’s is shoring up a position as a snack that pairs well with entertainment through an ad campaign that places the brand’s ...

The clothing brand hopes to communicate an authentic message by linking with rising artists including country brand Chaparelle for its fall denim campaign.

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building ...

With the FIFA World Cup scheduled for cities across the U.S., Canada and Mexico while the Winter Olympics in Milan quickly approaches, 2026 is shaping up to be a momentous year for sports marketers.

Artificial intelligence has cemented its place in the consumer shopping journey, with 80% of consumers reporting that they are somewhat or very comfortable relying on the technology to recommend ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

The effort will extend to creator partnerships and experiential activations and arrives as the retailer’s turnaround efforts ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

CMO George Felix dug into the casual dining chain’s past successes and pathway for future growth at Brinker International’s ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

Meta hopes to make it easier for advertisers to discover and work with creators with the addition of ad-readiness editing ...

The pact with Just Your Type is positioned as bigger than a one-off campaign, spanning experiences, clothing and a ...