While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

Marriott is depicting the crucial but understated role hospitality plays in the sporting world with a campaign focused on the pregame rituals athletes partake in at their hotels, as well as the ...

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Publicis shop MSL spearheaded the socially driven effort to refresh the brand’s mascot and introduce new product innovations.

The Western wear brand is following up a Super Bowl play with a 14-minute short by filmmaker Jeff Nichols that features actor Michael Shannon.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Kayak is poking fun at millennial travel anxiety in a new brand platform and tagline, “Got That Right,” according to ...

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...