The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media strategy.

The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns in real time.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...

The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.