Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

American Eagle on Wednesday began rolling out its campaign for the crucial back-to-school season, per details shared with Marketing Dive. The effort will span social programming, experiential ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond ...