The brand is rewarding designated drivers with rideshare vouchers and gift cards as the nonalcoholic beer category continues to grow.

WPP’s Elevate28 plan will streamline the group’s agency portfolio into four operating units based in four regions. Those units are: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...