Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout ...

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced ...

Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted from CMO to president in April.

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

Ad spending on in-store retail media is forecast to top $1 billion by 2029, but experts on an IAB panel cited several ...

A reimagining of New Radicals’ “You Get What You Give” includes a music video nodding to renewed interest in mall culture ...

When you tear down walls between Martech and Adtech, you get a clear view of each customer. Instead of guessing, you can see ...

Powered by Microsoft Azure OpenAI, Ask Ralph provides style inspiration by serving consumers shoppable versions of complete ...

A big game ad riffing on the “Fast & Furious” franchise was the starting point for a larger effort that has seen the ice ...

Miss Conceptions” includes content meant to debunk misunderstandings about the cosmetics brand, like “Isn’t Mary Kay just for ...

Front Row Connection is powered by Epsilon Retail Media and comes as the commerce media space continues to evolve and mature.

The first phase of the collaboration will integrate Criteo with Google Search Ads 360, opening more demand for retail media ...