The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing ...

The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and ...

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both ...

Curt Garner, chief strategy and technology officer at the chain, explains how a “Summer of Extras” effort builds on and ...

Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Even brands not directly associated ...

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ...

A range of new tools announced at Marketing Live follow the platform enacting a signifcant overhaul of the search experience ...

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in ...

Oreo has teamed with BTS for the K-pop group's first global snack partnership, according to a press release. The effort ...

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...

Oscar Mayer’s initial crack at a signature Wienermobile race drew 85,000 in-person attendees and 8 million views on the Fox Sports streaming app, contributing to the brand’s most successful Memorial ...