The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...
The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.
The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.
Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...
The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new ...
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye ...
Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s positioning.
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering ...
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV ...
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of modern ...
The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention ...
CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness ...
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