CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move past “one-way ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...

Google announced a new partnership with Walmart, which will provide advertisers with insight into how their Google campaigns ...