At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and ...

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under ...

Kraft Heinz is capitalizing on the 250th anniversary of the U.S. with its largest portfolio campaign to date, according to a press release shared with Marketing Dive. “The United Tastes of America” is ...

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...

Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to achieve their goals.

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights hub, in Q4 ...