The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their ...

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% ...