Jen Bacchus, a former WME executive, is leading the specialized offering that aims to help clients drive deeper cultural ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Neighborhue is developed in partnership with My Code, a multicultural media and marketing agency that owns properties ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS season.

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more bespoke brand ...

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...