CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a ...

The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let ...

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to ...

CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z ...