The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

The tie-up follows the olive oil brand’s extension into mayonnaise and is key to its efforts to grow its national footprint, ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident ...