Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf ...

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara ...

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

Loyalty programs that drive growth do more than reward. They influence what customers do next by creating early momentum, ...

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...