Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement ...

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover ...

Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an oddball ad directed by Yorgos Lanthimos.

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing a featured documentary or movie. Sure, streaming and on-demand programming changed how consumers ...

The following is a guest piece written by Shannon Reedy, chief brand officer at Terakeet. Opinions are the author’s own. A brand crisis used to play out in predictable stages: a spark, a media cycle, ...

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a “Light the Fire” ...

The KegChup plays on data showing 84% of consumers make their own snacks for the big game, which is the second-biggest food ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will come out on ...

Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 ...

Upscrolled, Skylight and Yope are growing as TikTok users in the U.S. become disgruntled with privacy concerns, censorship ...