The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

Urban Outfitters is celebrating game-day excitement and college culture in its first connected TV commercial, according to a press release and additional details shared by the brand. “All Together Now ...

Dove is supporting its second year serving as the Official Underarm Sponsor of the US Open with a campaign that mixes video content, out-of-home ads and community engagement initiatives, according to ...

The Pernod Ricard brand will have exclusive marketing rights as the official spirits sponsor of the league, which is continuing its international push.

With a U.S. presidential election and Summer Olympics this year, it should be of little surprise that 2024 will be a record year for ad spend. But WARC’s outlook for the next two years is just as rosy ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

Gap is bringing together on-the-rise talent from the worlds of music and Hollywood for a fall campaign centered on its denim lineup, according to a press release shared with Marketing Dive. "Denim on ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

The L'Oréal brand’s latest campaign taps home renovation tropes to engage a cohort that is increasingly prioritizing getting a tan over protecting their skin.

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

A Love Letter to NYC” arrives amid the growth of the brand’s retail and wholesale ambitions, alongside an evolution of performance apparel.