Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social ...

With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds ...

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access ...

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture of Snickers ...

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the ...

In other words: the future of commerce media belongs to brands that understand trust is not separate from growth strategy. It ...

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, ...

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

Jeans featuring musical chords printed with beer-infused ink promote the release of “Connie Lou,” a song that mentions both ...