Sarah Sylvester, who joined the retailer as CMO in March, digs into how a Holiday Tree Farm experience helps meet other ...

The Edgewell brand worked with BBH USA on an out-of-home campaign it hoped would cause some consumers to do a double take.

As the fast-food giant searches for a new marketing leader, it will split the role between two longtime executives on an ...

WendyQuest” challenges players to defeat various enemies like the Golden Archers, and arrives as the chain chases a ...

A Halloween effort for the marketer’s Urban Decay brand was produced, developed and distributed with ReelShort, a leading ...

The platform wants to help advertisers align their promotions with users’ discovery behavior even as its overall search ...

The executive talks making the most of pricey sports sponsorships, plans for the Women’s World Cup and differentiating the ...

To address ongoing category pressure, the Clorox cat litter brand worked with agency RECE to get a new campaign in market in ...

Most of what marketers are expected to spend on artificial intelligence visibility in 2027 is misdirected, writes GeoSurge co ...

The sister brands are sticking to their respective marketing strengths as the holiday season kicks into high gear.

Walmart’s brand platform focused on reappraisal and Target’s turnaround strategy are in the spotlight during a make-or-break ...

Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done with creator content?