Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning ...

New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a ...

Target launched a new national brand campaign, “Inside Out,” that focuses on its customers and iconic red shopping bags, per details shared with Marketing Dive. The effort includes 30- and 15-second ...

At IAB PlayFronts, gaming platforms, marketers and developers discussed what’s next in gaming as the space continues to find ...

The retailer, which sees over 60% of orders come from mobile, has teamed with quarterback Matthew Stafford for “Wayfair ...

At its first investor day since 2023, the fast-food giant announced it is piloting a media network with the goal of building ...

Crime thrillers, telenovelas and “Survivor” get a humorous spin in spots supporting a creative platform the Mars brand ...

CMO Chris Thorne explains why Jenner is the right partner for the launch, which includes a campaign spot from Uncommon ...

A full-funnel campaign focuses on a dark alter ego for the Easy Button that leads to workplace conundrums like misprinted ...

Scenes from nostalgic movies and TV shows provide meal ideas that come to life with the help of Clementine AI, which debuted ...

Gap has struck a multiyear partnership with Just Your Type through the boy band’s labels, Wexler Records and Republic Records, according to a press release. It is the first deal to come out of parent ...