The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that encourages ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...

Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew over 70% year over ...

The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a ...

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...