Zevia is again skewering artificial intelligence with a new advertising campaign meant to shore up a positioning as a better-for-you soda brand made with natural ingredients, per news shared with ...

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List Collection.

With its reputation for being a source of transparent, authentic and real opinions, Reddit has become a go-to platform for consumers looking for honest product reviews. With 116 million active users ...

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani Nu and Rockstar.

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied to March Madness.

The Unilever brand is amplifying user-generated content via a TikTok Branded Mission as part of an effort that includes media ...

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB and college football seasons.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” ...

Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the ...

A new iteration of the P&G brand’s oddball “Mom Song” creative has an R&B twist and promotes a Swagger Signature Scent Control system.

Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and ...