The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and ...

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars ...

Nearly two-thirds, or 62.6%, of media spend in 2026 is being directed toward conversion and awareness, a 10% increase from ...

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills ...

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s “Feel It All” ...

What is loyalty actually changing and what value is it creating that wouldn’t exist otherwise?  Many programs create activity ...

Tropicana today, June 8, is launching “Give Life Some Juice,” a new master brand campaign that highlights the uplift drinkers can get from its portfolio of beverages, per details shared with Marketing ...

Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like ...

The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will go to watch ...

With many matches taking place during standard U.S. working hours, the AB InBev brand is helping consumers find workarounds ...

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its ...

A series of announcements position DoorDash Ads as a way for restaurants and CPG brands to reach new customers and access ...