The activation demonstrates how Disney aids brand partners in marketing around sports as the media giant prepares to ...

The “Fan Work Is Thirsty Work” platform, which debuted in 2024, has an expanded presence and this year includes a 74-stop ...

Restaurant brands have seen success with promotions that spotlight the preferred orders of celebrities, athletes and influencers as LTOs. Chipotle is aging down a tactic that has worked on Gen Z and ...

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and ...

Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why ...

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is ...