Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time through an ...

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and ...

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by ...

The planning platform's new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams ...

Below is the story of what it takes to create and launch a global brokerage brand. The lay of the land The brokerage industry ...

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire ...

The CPG giant is deploying a new tool from CreatorIQ and CreativeX that identifies and scores creator posts that can work as ...

A Claire’s Girl SMR” includes ASMR filming set-ups, a Summer Sensory Shop, creator tie-ups and a presence on teen-focused ...

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology ...

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the ...

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big and loud to ...

The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO ...