The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

Luna Bar, the snack bar owned by Mondelēz International, launched a creative campaign, “Easy to Love,” that features actor Jessica Alba as its inaugural brand ambassador, according to a press release.

Google has frequently emphasized how generative artificial intelligence is making search habits more winding and complex, transforming a channel that remains the core pillar of its business. A ...

Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...

The J.C. Penney Company on Thursday said it would invest more than $1 billion to improve areas like customer experience and operations, the latest turnaround bid by the embattled department store ...

KFC is putting the Colonel to work as a dancing rebel with a new song and ad campaign that support the brand’s Value Feast menu lineup, including new Box Feasts meals that come in $7, $9 and $11 ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...