A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator order ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media ...

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to ...

The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ...

Deals and discounts are common tactics to draw in shoppers during the back-to-school season. But how about a promise that prices won’t rise within the next few weeks? That’s the premise of JCPenney’s ...

Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives ...

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...