Mark Weinstein will be responsible for developing how consumers experience and connect with Target across channels, culture ...

Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed ...

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media ...

A grim reaper, flat Eartherism and references to the traumatic climbing experience that inspired “127 Hours:” Those aren’t typical hallmarks of outdoor apparel advertising, but they’ve helped Columbia ...

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

Mark Weinstein has stepped down as global chief marketing officer and head of luxury brands at Hilton to pursue a leadership opportunity “outside the travel industry,” according to a company ...

The managed service offering, which is in a U.S. pilot and available via Amazon DSP, comes as ChatGPT Ads recently hit a ...

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer ...

New ad products follow news that Chief Business Officer Ajit Mohan, who helped facilitate a revamp of Snap’s advertising ...

There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy and New York ...

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s ...