When marketing’s mission and value aren’t clear, it can be undervalued by colleagues, writes The Conference Board’s Denise ...

New campaign "The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...

Coach debuted a new always-on storytelling platform anchored around Gen Z, creators and culture-shaping celebrities called &Coach, according to a press release. The concept looks to break from fixed ...

Natalie Wills, SVP of integrated marketing and creative, shares what’s working with a creator-led strategy that includes an ...

The startup is pitching the four-month-old offering as a contextually led middle-funnel disruptor where 20% of chat queries ...

Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

Albertsons’ retail media division announced Tuesday the integration of sponsored product placement into the grocery company’s artificial intelligence-powered conversational search tool.

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...