Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising landscape.

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Oscar Mayer is celebrating the 90th anniversary of the Weinermobile with a limited-edition birthday cake from dessert chain Milk Bar, according to information shared with Marketing Dive. The Wiener ...

The Gecko’s guest spot on “Fudd Around and Find Out,” which runs over six minutes, may seem like a novelty at first glance, but is part of a concentrated push from Geico to branch further beyond ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.