Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by ...

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed ...

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to ...

The fitness challenge coincides with parent company Unilever's increased emphasis on sports and influencer marketing.

With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the ...

New campaign “The Living Tracklist” seeks to establish a canon for the genre and employs packaging, social content and a ...

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process ...