Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving ...

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency ...

The firm’s Sapient arm exemplifies AI’s dynamics as it struggles with growth but is instrumental to winning new business ...

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase ...

Inspire Brands, which also owns Dunkin’, Baskin-Robbins, Buffalo Wild Wings, Arby’s, Jimmy John’s and Sonic, in May indicated ...

Marketers at Chili’s, Disney and Alaska Airlines spoke about how far the creator canvas has broadened at Advertising Week.

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated ...

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits with AI, ...

The marketer of sweet snacks will air two commercials during next year’s game following a successful 2026 debut for its ...

U.S. Soccer is just one piece of Volkswagen’s evolving approach to experiences and integrations. The company is collaborating ...