Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...

Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...

Content opportunities for corporate, distribution and store staff span newsletters, social media channels, branded content, ...

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its ...

Just days after becoming CEO of Unilever in March, Fernando Fernandez made waves by discussing plans to move to a social-first advertising strategy, shifting 50% of ad spend to the channel and looking ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.