The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...
Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...
Ad aversion remains a problem but delivering ads with the right context and timing can drive up purchase intent, new Omnicom ...
They can be salacious, scandalizing or downright silly — what matters most is that they’re short. Enter the world of microdramas, a genre heavily indebted to soap operas and steamy romance novels, but ...
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...
Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...
Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...
Anomaly, which the chain credited for its “audacious, resonant work,” is taking over U.S. creative duties from McKinney.
While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...
The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...
The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...
The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.
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