Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to run ...

Global CMO Mark Weinstein explains how the hospitality titan is utilizing creators, AI and loyalty in an evolving advertising ...

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to Express” platform.

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary themes.

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...

The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...