The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...

The first half of 2026 has continued the chaotic tenor of the last several years, where each crisis is supplanted by a new ...