Home Depot is bringing several new advertising capabilities to its retail media network, including what the home-improvement retailer bills as an industry-first integration with Reddit, according to a ...
Despite rising costs on everything from gas to groceries, U.S. consumers are still prioritizing travel this summer. While some consumers are traveling closer to home or choosing less expensive ...
Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...
Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...
The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...
François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.
CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...
The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...
Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.
Planning is still essential. But adaptability has become the competitive advantage. For years, holiday campaigns were built ...
The Selena Gomez-founded cosmetics brand’s new effort around its second fragrance spans social, out-of-home, retail and paid ...
Two-thirds of viewers say they don’t mind watching ads as much as they used to, according to data from Hub Entertainment ...
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