Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...
Growth is waiting in the moments during and immediately after purchase. The point of purchase is typically treated as a ...
Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.
The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context, and ...
The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — ...
Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...
The Unilever-owned men’s grooming brand is pairing value propositions with slapstick, sexual innuendo and the tagline “Let ...
CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to ...
CMO Craig Brommers details the next chapter of a tie-up that proved highly successful — and controversial — for the Gen Z ...
The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media ...
The marketer’s Chips Ahoy brand is working to reach Gen Z through partnerships with soccer stars, limited-time offers and a ...
The group delivered its 20th consecutive quarter of growth in Q1 despite the Middle East conflict, which executives said hasn ...
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