Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer ...

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why ...

A new joint venture called Tekta seeks to streamline marketing activations with student athletes and make them more ...

Nuuly, the clothing-rental brand under Urban Outfitters Inc., is shifting gears for its fall 2026 campaign with a microdrama that explores the ups and downs of modern dating — and includes nods to the ...

The market is moving faster than any single agency partner can keep up with. Not because AORs got worse, but because AI is ...

These high-growth brands also earn a significantly higher return on investment at $1.64 compared to $1.33 for their peers. In ...

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on ...

The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% ...

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their opposition to ...

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry ...