Oreo has teamed with BTS for the K-pop group's first global snack partnership, according to a press release. The effort ...

The cultural play comes several years after the chain tapped Boyz II Men to remix the tune in an effort to double down on ...

The CPG’s largest sports partnership activation to date will see over 35 of its brands collaborate with creators and ...

A new campaign features actors from “Off Campus,” marking the first time lead talent from a Prime Video show has appeared in ...

After an initial launch in New York last year, “Change the Equation” is expanding through a 90-second brand film and ...

The better-for-you beverage brand recently teamed with Cardi B and has doubled marketing spend as a percentage of revenue ...

Taylor Swift’s star has never shined brighter. From her blockbuster Eras Tour to her recent NFL appearances, the pop star has become a beacon of economic success. Even brands not directly associated ...

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand looks to ...

TBWA\Chiat\Day updates the uneasy “magic” of the brand’s long-running “Taste the Rainbow” creative, choosing to shoot without ...

A trio of vignettes drop content creator Delaney Rowe into the cutthroat world of the show, where she gets a leg up by ...