Scott Howe sat down with Marketing Dive in Cannes to discuss new collaborations, including one with Adobe, and why he’s ...

CMO Jen Wilson explains how the home improvement retailer’s program is evolving from content to curation to creation with ...

The retailer is leveraging partnerships with Google Cloud, Zeta Global and Publicis Sapient as part of a newly announced ...

Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business ...

The CPG giant is the first to use a new branded entertainment offering from the grocer’s retail media network that puts ...

Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to ...

SkinnyPop, a Hershey Company brand, launched a celebrity-driven rebrand today (Feb. 27) in an effort to capture more of the growing ready-to-eat popcorn market, according to information shared with ...

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in a ...

Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term ...

The Steering Committee focuses on “big bets,” secures resources and holds the organization accountable for impact. The larger ...

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth of first-party ...

The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying ...