François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking ...

Heineken is ramping up promotion for its mobile app The Boring Mode to discourage smartphone use at in-person social gatherings, per details shared with Marketing Dive. The app blocks other apps, ...

Carvana’s wide-ranging partnership with O’Neal hands the keys to the company to the NBA Hall of Famer and frequent brand ambassador. The campaign grew out of a February 2025 effort with brand partner ...

Students of all ages feature in the effort, which also includes a college ambassador program and purpose-driven partnerships ...

Getting caught with one’s pants down becomes cool in a series of bold new ads from the over 125-year-old marketer.

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which kicks off days after global ...

The partnership spans marketing campaigns, digital content and other branded opportunities across Disney’s media outlets, ...

The feature comes as the platform looks to take advantage of Gen Z’s increased desire for experiences to turn around user ...

Made with Wieden + Kennedy Portland, the new brand platform reworks Yeti’s block-type logo into passions and pursuits beyond ...