Foot Locker on Friday launched a new brand platform that revolves around the retailer’s role in sneaker culture since its founding in 1974, per details shared with Marketing Dive. A two-minute hero ...

The chain is in the process of bringing on a new CMO. Previous marketing exec Andrew Rebhun joined Panera as CMO last week.

The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

Andrew Rebhun will lead all aspects of marketing at the fast-casual chain. He previously was the chief marketer at Cava and El Pollo Loco.

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency ...

The 6-foot-tall reptile, who appears in a new social series where he interacts with real employees, is expected to be a long-term fixture of Crocs’ marketing. From the continued rise of artificial ...

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...