L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

Coca-Cola's relationship with NASCAR dates back to the 1970s, when it began sponsoring Hall of Famer Bobby Allison and various races. The soda brand has maintained naming rights to the World 600 race ...

CMOs are increasingly prioritizing short-term results over long-term brand initiatives in order to develop respect and influence in the C-suite, with just 28% of CMOs saying they have a “very high” ...

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

In the crowded loyalty landscape, a successful program goes beyond growing enrollment to actually influencing customers’ ...

The latest iteration of “Hut Originals” includes a value menu, a streetwear collection inspired by the brand’s classic ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a ...

The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.