The company realized about $12 billion in incremental revenue last year as services like Prime Video contributed meaningfully ...

Public perception may be a key indicator of brand performance, according to a report from The Harris Poll company QuestBrand.

After another brand's AI-generated Super Bowl spot airs, the restaurant chain will post a video on Instagram Reels to dole ...

The delivery platform created a content library full of alternate scenes for its own commercial that include cameos from a ...

Traction for subscriptions like YouTube Premium is growing in a way that could hurt ad revenue but boost the overall business ...

The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales growth.

CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game and beyond.

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver ...

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content sharing.

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm ...

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features an icon ...

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the ...