Omnicom was the incumbent on the account, which is moving agencies as PepsiCo navigates changing consumer appetites and ...

The marketer is pitting New York’s five boroughs against one another for a “Run Your City” challenge and will leverage the ...

As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve ...

The tie-up follows the olive oil brand’s extension into mayonnaise and is key to efforts to grow its footprint, explains Vice ...

The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national ...

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop ...

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print ...

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified Attribution capability.

Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its ...

For its social-first approach, the brand will work with creators at partner colleges to produce content around events like ...

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest ...

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t ...