Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’ Hot ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for gardeners ...

The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will run nationally ...

The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received ...

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable ...

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record viewership.

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined ...