Coca-Cola's relationship with NASCAR dates back to the 1970s, when it began sponsoring Hall of Famer Bobby Allison and various races. The soda brand has maintained naming rights to the World 600 race ...

CMOs are increasingly prioritizing short-term results over long-term brand initiatives in order to develop respect and influence in the C-suite, with just 28% of CMOs saying they have a “very high” ...

L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

The platform’s latest report examined the rising influence of athletic influencers and offered guidance on how to connect ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a toe in ...

Chief Brand and Innovation Officer Laura Higgins explains how the grooming brand is evolving its use of AI in marketing to ...

The Kenvue brand is using similar tactics to competitors CeraVe and Dove in an effort that spans TV, social, creators and ...

Kyle Gore, vice president of global marketing for Doritos, compares the brand's efforts to what's required for the Super Bowl ...

Summer intern season is going strong, and for teen apparel retailer Aéropostale, that means it’s time for the “Intern Diaries,” a serialized content series that launched in 2025. For its return this ...

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and ...