Powerade today, April 23, launched its FIFA World Cup 2026 campaign, per details shared with Marketing Dive. The brand ...

The Realmakers Community program offers creators commissions and a chance to be featured across Aerie social channels and ...

Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an ...

The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with ...

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store ...

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make the ...

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger ...

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes ...

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop ...

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized ...

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now ...