Legacy companies NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings ...

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, ...

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate ...

DoorDash today, May 18, announced that Tim Castree has been appointed chief marketing officer, effective immediately, per a ...

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during ...

As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of ...

A recent whiff around the Boston Marathon is indicative of the brand’s struggles to pull off aspirational messaging it once ...

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were in ...

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to consumers rethinking ...