The functional beverage brand is championing balance — not abstinence — in a campaign that spans print, out-of-home, ...

In spots made with Artists Equity, Megan Thee Stallion takes on the role of Pro-Tina, a peppy instructor in the Richard ...

Airing games across both linear and streaming platforms can help boost performance, according to Nielsen data.

The appointment of Nadia Kokni follows the struggling sportswear icon uniting several key marketing and product functions ...

The bourbon brand enlisted “Saturday Night Live” star Kenan Thompson for a playful spot that builds on efforts to expand its ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and ...

A new framework looks to show true incremental impact, rather than attributing sales that would have happened regardless of ...

Now in its second year, Cinemark’s “Bring Your Own Bucket” promotion will also expand to two days, Jan. 18 and 19. Customers ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

The experience includes an AI avatar modeled after comedian Rob Riggle, who takes on the role of Guac Guru to offer live ...

Legendary Moments Start with a Lite” addresses social isolation and sees the brand moving away from a focus on nostalgia.