The chief online chill officer will leave witty comments and coupons on heated social media posts, bringing Snickers’ brand ethos to the internet.

Meta grew advertising revenue 27% year over year to $59.4 billion in Q2 and emphasized that its bets on artificial intelligence continue to improve campaign performance. Total revenue was up 28% YoY ...

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency ...

WPP’s Elevate28 plan will streamline the group’s agency portfolio into four operating units based in four regions. Those units are: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions ...

After a successful launch in 2024, Sprite Chill will become a permanent addition to the Coca-Cola brand’s portfolio, according to details shared with Marketing Dive. Debuting last April, the soft ...

Along with refitting iconic stations with names like “Molten Core,” the Unilever brand is partnering with influencers on ...

Ad aversion remains a problem but better-quality experiences can drive up purchase intent, new Omnicom research finds.

Oscar Mayer is celebrating the 90th anniversary of the Weinermobile with a limited-edition birthday cake from dessert chain ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

François Arnaud is the brand's latest ambassador and teases its HeatGear franchise in the “For When It’s Hot” effort.

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The network transformed the Sherman Oaks Galleria in collaboration with several brands to boost a new series from Bret Easton ...