The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of ...

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push around ...

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously ...

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation ...

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure ...

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global ...

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis ...

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 ...

Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative ...

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra ...

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed ...