Jif on Monday launched “Every Jif’ing Thing,” a campaign that demonstrates different ways to use the product beyond sandwiches. The J.M. Smucker peanut butter appears in just 4% of total snacking ...

Netflix, in a letter to shareholders, reported its best ad sales quarter to date in Q3 2025 and said it is on track to more than double its ad revenue in 2025. Its U.S. upfront commitments doubled ...

PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on ...

CMO Brett O’Brien digs into the retailer’s “It Always Will Be Foot Locker” creative, which arrives as the business begins to ...

In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three ...

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical ...

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

Ad tech company PubMatic unveiled a new platform, powered by generative artificial intelligence (AI), that gives advertisers more control and visibility into where and how their media dollars are ...

CEO Mark Zuckerberg said that faster revenue gains mean AI investments are paying off, but not everyone is convinced.

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s ...

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety ...

The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments ...