For 30 years, FINIS has been at the cutting edge of supporting technique in the sport of swimming, and more is to come.

Most local swim clubs waste a significant portion of their budget on traditional marketing. They print flyers, run Facebook ads, and hope parents stumble upon their website. In sports management, ...

The pool doesn't just provide individuals with the opportunity to push the body. Rather, it can serve as a place of peace.

THEMAGIC5, a revolutionary company in custom-fit goggles, has named David Shackley as its Chief Marketing Officer.

Orban won the 100 butterfly and 200 freestyle as the Sharks moved to a commanding position after three days of the NCAA Division II Championships. The Thursday night slate included a second title for ...

Six years after cutting men’s swimming and diving, UMass Dartmouth announced this week it will reinstate the program.

Swimmers from Marshall University’s filed a lawsuit alleging that the university infringed on their Title IX rights.

U.S. Masters Swimming (USMS) has updated its interim eligibility policy regarding gender for competitions. After an alleged transgender athlete competed in the USMS Spring National Championships, the ...