That’s what happened with Apple’s latest iPad Pro commercial. The minute-long ad titled “Crush!” shows myriad items, such as musical instruments, paint buckets, a TV, and much more ...
Previous story as follows: Apple debuted an ad for its new iPad Pro this week, seemingly meant to show the versatility and power of the product. It's getting backlash, however, from many in the ...
Apple's iPad Pro ad ... expressing disappointment with the company's current direction. Though the internet did not seem to like the ad as much as the new iPad, social media users have criticized ...
The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro ... Apple's Tim Cook tweeted a link to it — and started a backlash. At time of writing ...
highlighted the problematic destruction in Apple's ad. "I'm definitely the target audience for the new iPad Pro but this ad is tone-deaf and insulting to artists of every kind. We think of our ...
Tech giant Apple is famous for its products and ... Ever Need Is You" by Sonny and Cher has been used as the ad's soundtrack. Meet the new iPad Pro: the thinnest product we've ever created ...
Update, 1:50 p.m. PT, May 9: After a day of backlash, Apple has responded to the criticism over its Crush! ad, telling Ad Age in a statement that it "missed the mark." “Creativity is in our DNA ...
Some people pointed out the ad's stark contrast with Apple's famous 1984 Super Bowl commercial. "Apple's new 'Crush' ad (let's call it '2024') is a visual and metaphorical bookend to the 1984 ad.
Many social media users took to X to voice their displeasure with Apple's new ad. The company is promoting ... of creative instruments, sparking a backlash that prompted an apology from the ...
Many social media users took to X to voice their displeasure with Apple's new ad. The company is promoting ... of creative instruments, sparking a backlash that prompted an apology from the ...
In the new Apple ad, a crushing machine gets to work on both analog objects and digital symbols. Apple apologized on Thursday for a new iPad Pro ad that shows a giant hydraulic press crushing a ...
When an ad goes viral, it’s usually for one of two reasons — it resonates so deeply with viewers that they can’t stop talking about it … or it makes people so upset they rush to social ...