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The Tipping Point - by Malcolm Gladwell (Paperback)
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Users say:
Malcolm Gladwell's book, The Law of the Few, explores how small things can have a big impact on trends. He explains how the Law of the Few, The Stickiness Factor, and the Power of Context can be applied to create change. The book is an interesting read that provides a lot to think about, and is a great pick for those looking for something light but not crap fiction.
Review summary
AI-generated content
Malcolm Gladwell's book, The Law of the Few, explores how small things can have a big impact on trends. He explains how the Law of the Few, The Stickiness Factor, and the Power of Context can be applied to create change. The book is an interesting read that provides a lot to think about, and is a great pick for those looking for something light but not crap fiction.
Pros
- Interesting ideas and concepts
- Easy to read
- Informative about human nature
- Provides historical context
Cons
- Broad-based examples
- Lacks depth in some areas
Read original reviews
Description
About the Book This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. Book Synopsis Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis Review Quotes "A fascinating book that makes you see the world in a different way."-- Fortune "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world."-- Michael Lewis "As a business how-to, The Tipping Point is truly superior, brimming with new theories on the science of manipulation."-- Aaron Gell , Time Out "Gladwell has a knack for rendering complex theories in clear, elegant prose, and he makes a charismatic tour guide."-- San Francisco Chronicle "Undeniably compelling. . . terrifically rewarding."-- Claire Dederer , Seattle Times About the Author Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath , Talking to Strangers , and The Bomber Mafia . He is also the co-founder of Pushkin Industries, an audio content company that produces the podcasts Revisionist History , which reconsiders things both overlooked and misunderstood, and Broken Record, where he, Rick Rubin, and Bruce Headlam interview musicians across a wide range of genres. Gladwell has been included in the Time 100 Most Influential People list and touted as one of Foreign Policy 's Top Global Thinkers.
Specifications
| Age Range | Adult |
| Suggested Age | 22 Years And Up |
| Number Of Pages | 304 |
| Weight | 65 Pounds |
| Dimensions (Overall) | 8.1 Inches (H) X 5.4 Inches (W) X .9 Inches (D) |
| Publisher | Back Bay Books |
| Language | English |
| Author | Malcolm Gladwell |
| Format | Paperback |
| Genre | Psychology |